2nd Story Consulting
Privacy Policy
Last updated: 3 November 2026
At 2nd Story, we believe good business starts with trust. That includes how we handle your personal information.
This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and your choices.
We are committed to respecting your privacy and handling personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply.
What information we collect
When you contact us, visit our website, complete a survey or work with us, we may collect:
- Your name, business name, position and contact details.
- Information you provide through enquiries, forms, surveys and consultations.
- Relevant business and personal information provided during consulting engagements.
- Basic website usage information, including browser details, IP addresses and website activity where collected through analytics or similar technologies.
We aim to collect only information reasonably necessary for our business activities.
How we use your information
We use information to:
- Respond to enquiries and communicate with you.
- Deliver our consulting and advisory services.
- Conduct surveys, research and business health assessments.
- Administer promotions and prize draws.
- Share relevant business updates and insights where you have consented or where otherwise permitted by law.
- Improve our website, services and client experience.
- Meet applicable legal and business obligations.
We do not sell your personal information to third parties.
Surveys and research
From time to time, we invite business owners and leaders to share their experiences through surveys and research.
Survey responses help us understand what is happening across Australian businesses, identify common challenges and opportunities, and develop useful insights.
We may share aggregated or de-identified findings through our website, publications and social media. We will not publicly identify individual respondents or their businesses without permission.
If you provide contact details to enter a prize draw, we will use those details to administer the draw and contact winners.
Entering a survey or prize draw does not automatically subscribe you to marketing communications.
How we store and share information
We take reasonable steps to protect personal information against misuse, loss, unauthorised access and disclosure.
Information may be stored using secure business systems and cloud-based technology providers.
We may share information with trusted service providers who support our business operations, professional advisers, or where required or authorised by law.
Some technology providers may store or process information outside Australia, including the United States. We take reasonable steps to protect information shared with overseas providers.
We retain personal information for as long as reasonably necessary for business or legal purposes and securely delete or de-identify it when no longer required.
Website analytics and cookies
Our website may use cookies and similar technologies to support website functionality, understand how visitors use our site and improve the experience we provide.
Depending on the technology enabled, this may include information such as pages visited, device and browser type, approximate location and website activity.
Our website also uses trusted third-party services to display fonts, host the site and deliver enquiry and survey responses to us. These services may process technical information such as your IP address in order to provide them.
You can manage or disable cookies through your browser settings. Some website features may not function as intended if cookies are disabled.
Your information and your choices
You can contact us to request access to, or correction of, personal information we hold about you.
You may also ask us to delete information where it is no longer required, subject to our legal obligations.
You can unsubscribe from marketing communications at any time.
Where practical, you can interact with us anonymously, although some services and prize draws require contact details.
Questions or privacy concerns
If you have a question, wish to access or correct your information, or have a privacy concern, please contact us.
2nd Story Consulting
Sydney, NSW, Australia
- Email: hello@2ndstory.com.au
- Website: https://2ndstory.com.au
We will review privacy complaints and aim to respond within 30 days. If your concern remains unresolved, you may be able to contact the Office of the Australian Information Commissioner at https://www.oaic.gov.au.
Updates to this policy
We may update this policy to reflect changes in our business, technology or legal obligations.
The latest version will always be available on our website.
Prefer to talk it through with a person? Get in touch with Kathryn and Veronica.
